Every ranking update Google confirmed during the year, the stories the most outlets ran, and the news most likely to have mattered to a working site — built from our own archive of 1,108 stories.
4 named updates, rolling out for 45 days in total.
| Update | Type | Started | Rollout |
|---|---|---|---|
| March 2025 core update | Core update | 13 Mar 2025 | not recorded |
| June 2025 core update | Core update | 30 Jun 2025 | not recorded |
| August 2025 spam update | Spam update | 26 Aug 2025 | 26 days, 15h |
| December 2025 core update | Core update | 11 Dec 2025 | 18 days, 1h |
Ranked by estimated impact on a single site, not by publication time.
Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how…
Ranking & Algorithms Content & Quality
Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how…
Ranking & Algorithms Content & Quality
AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user…
AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user…
AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content…
Ranking & Algorithms Crawling & Indexing
AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content…
Ranking & Algorithms Crawling & Indexing
Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the…
Ranking & Algorithms Crawling & Indexing
Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the…
Ranking & Algorithms Crawling & Indexing
In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad…
E-commerce
In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad…
E-commerce
At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
Ranking & Algorithms Paid Search
At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
Ranking & Algorithms Paid Search
Assembled from our own archive of 1,108 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
