Low impact

The risks of optimizing SEO for AI over users

Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.

Ranking & Algorithms

The latest AI-powered martech news and releases

The cautionary tale of when Salesforce "ingested" Slack.

6 mistakes to avoid with AI-powered performance marketing

AI can make campaign metrics look better while producing less business value. The risk is optimizing faster toward the wrong goal.

What data and AI hide about your customers

You're swimming in data and AI tools. Is any of it really helping you better understand your customers?

More marketing spend brings more challenges and complexity

Technology and organizational challenges seem to grow with marketing spend, despite more access to tools, according to data from StackAdapt.

Your best customer may never visit your website

Customers can discover, compare, and buy your products without you knowing. Your marketing organization needs to adapt.

Marketing automation is dead. Long live marketing automation!

Algorithm updates and endless manual workflows are draining. On Nov. 4, learn how AI transforms marketing automation into your strongest strategic partner.

Ranking & Algorithms

Braze gives Salesforce more speed — and more overlap

Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.

Your event content needs a destination before it needs a prompt

AI makes repurposing event content easier. Here's how to prioritize what matters, get it to the right audiences, and show its value.

7 B2B marketing shifts that will define 2027

MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI visibility, and revenue.

Ranking & Algorithms Measurement