No Google update is rolling out. Last: September 2026 spam update, finished Oct 8, 2026 · Google algorithm update history with rollout times →
Google core updates, spam updates, ranking volatility reports and daily SEO industry reporting from Search Engine Land, Search Engine Journal and Search Engine Roundtable.
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Check whether search engines can find and understand your images, and spot technical issues that limit their visibility in multimodal search.
Read on Search Engine Journal →Google says missing pages aren't a ranking threat, but what visitors encounter after a 404 can matter to a business.
Read on Search Engine Journal →Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Ranking & Algorithms Paid Search E-commerce
Read on Search Engine Land →See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
Read on Search Engine Land →Google's spam update caused exceptional search disruption, with dramatic ranking losses across 20 industries, according to SE Ranking data.
Read on SEL — Algorithm Updates →The update took 2.5 days to roll out and is now complete.
Read on SEL — Algorithm Updates →The update will take a few days to roll out.
Read on SEL — Algorithm Updates →Google keeps changing the models behind your rankings. How can you plan ahead and avoid risks? Read our detailed guide on future-proofing your SEO.
Read on SEL — Algorithm Updates →This spam update took two full days to roll out.
Read on SEL — Algorithm Updates →This update should only take a few days to roll out.
Read on SEL — Algorithm Updates →The second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
Read on SEL — Algorithm Updates →This is the second Google core update of 2026, following the March 2026 core update.
Read on SEL — Algorithm Updates →A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Ranking & Algorithms Policy & Penalties
Read on SEL — Algorithm Updates →Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
Read on SEL — Algorithm Updates →Last refreshed Oct 30, 2026 · 1:00 AM · Subscribe to our combined RSS feed
