Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Microsoft reported its first quarter 2027 earnings, showing that its search and advertising revenue was up 12%, indicating its ad growth was 2 points higher than the previous quarter. The previous…