Google core updates, spam updates, ranking volatility reports and daily SEO industry reporting from Search Engine Land, Search Engine Journal and Search Engine Roundtable.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google's senior vice president and chief business officer, said that ads in AI Mode have a "lower monetization"…
Google is testing query refinement bubbles at the top of the AI Overviews in Google Search. But clicking the refinement bubble does not change the query, instead, it takes you into AI Mode for that…
Google seems to be testing mixing sponsored products, ads, within the organic product results in AI Mode. Google has this line above the product results that can say "Sponsored" and "All products."…
Google may be testing removing the citations card on the Google AI Overviews section. So when you do a search on desktop and see an AI Overview, Google generally shows a citations card that has links…
Google announced it is expanding ads in AI Mode to several more countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Then in…
