Low impact

Google’s Q3 Selloff Raises Advertiser Concerns About AI Search

Google’s Q3 stock plunge puts AI spending and Search ad revenue under scrutiny. Here’s what the earnings reveal for PPC advertisers.

Paid Search

Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold The Platform Responsible

AI search merges businesses with their lookalikes, and courts are holding platforms liable. Here’s how conflation happens and how to make your entity unmistakable.

OpenAI’s Aura Safety Check Can Block Your Site From ChatGPT Browsing

Identify OpenAI Aura blocks that stop agents from opening your site, and gather evidence to request a review.

Daily Search Forum Recap: October 29, 2026

Here is a recap of what happened in the search forums today...

HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing

HubSpot's traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.

Technical SEO Audit For AI Search: Watch Us Do It Live [Webinar]

Watch our team audit a real website live with Loren Baker and Vahan Petrosyan, and learn which technical SEO & AI-readiness checks your audit needs.

Google Business Profiles Finally Adds Third-Party Ordering Controls

Google has finally added the ability to manage and control third-party ordering services on an individual basis for restaurants within Google Business Profiles. So you can disable features completely…

Google Gives Restaurants Direct Control Over Ordering Providers

Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.

Google updates Search profiles with design update, lower subscriber requirements and single login

Good news for publishers, you can manage multiple profiles from one login.

OpenAI is turning ChatGPT ads into conversations

OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party integrations.

SMX Now: Find the entity gaps holding back your content strategy

See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.

Ranking & Algorithms

Are you building software instead of doing marketing?

Your team doesn't need to build every AI workflow. Decide what to automate in-house, buy from a vendor, or outsource.

How to de-risk your SEO strategy when Google keeps changing the model behind your rankings

Google keeps changing the models behind your rankings. How can you plan ahead and avoid risks? Read our detailed guide on future-proofing your SEO.

Ranking & Algorithms

The new reality of Google’s spam enforcement

A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.

Ranking & Algorithms Policy & Penalties