Agentic Commerce May Break Your Measurement Before It Breaks Your Strategy.
TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
Read on Seer Interactive →matching before · in Specialist Blogs
TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
Read on Seer Interactive →Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Read on Screaming Frog →The evolution of NLP methods and what that means for AI search Before AI,…
Read on Oncrawl →Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must…
Read on Sistrix →TL;DR AI is more than just a summary or synthesis tool for project managers, and the best PMs will use it to become a better strategic partner PMs can use AI to spot ongoing friction and pinpoint the…
Read on Seer Interactive →Last week I announced some big personal news: Detailed has been acquired by Ahrefs, and I’ve joined the company to work alongside their marketing and product teams. Search Engine Journal’s Matt…
Read on Detailed →