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Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
Paid Search AI Search & Visibility
Read on Search Engine Journal →Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google's senior vice president and chief business officer, said that ads in AI Mode have a "lower monetization"…
Read on Search Engine Roundtable →Google announced it is expanding ads in AI Mode to several more countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Then in…
Read on Search Engine Roundtable →It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that it shows ads. For many marketers and businesses, this means…
Read on HubSpot Marketing →Microsoft reported its first quarter 2027 earnings, showing that its search and advertising revenue was up 12%, indicating its ad growth was 2 points higher than the previous quarter. The previous…
Read on Search Engine Roundtable →The announcement came alongside parent company Alphabet's third-quarter earnings report, which saw revenue grow 25% year over year to $127.6 billion.
Read on TechCrunch AI →Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Content strategy…
Read on Social Media Examiner →Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? Wondering how consumer psychology can tell you why your winning ads work and how to repeat…
Read on Social Media Examiner →Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Read on Search Engine Land →The sales letter is the oldest workhorse of direct-response marketing, and its structure still powers today's landing pages, sales emails and video sales letters. It works because it follows the way…
Read on SEO-Serps Blog →Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less.
Read on Practical Ecommerce →OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party integrations.
Read on Search Engine Land →DuckDuckGo now blocks most video ads! Use our free browser to get the full YouTube experience, minus the ads. YouTube Ad Blocking joins our powerful lineup of browsing protections that manage cookie…
Read on DuckDuckGo →What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.
Read on Search Engine Land →Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Read on Screaming Frog →In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad…
Read on Bing Webmaster Blog →Google seems to be testing mixing sponsored products, ads, within the organic product results in AI Mode. Google has this line above the product results that can say "Sponsored" and "All products."…
Read on Search Engine Roundtable →Lake Ontario FiascoAs trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario "Lake America" A petty rebuke, it follows a similar episode in January 2024, when Trump…
Read on Near Media →Google Tag Manager users received an email on March 11th, where Google announced a very cryptic update to Google Tag Manager: As is typical with Google’s email communications, the email raised more…
Read on Simo Ahava →Wondering why your YouTube view counts jumped even though your leads and sales didn’t move? Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube,…
Read on Social Media Examiner →Once campaigns are running, media buying becomes a numbers discipline. Is this channel profitable? How much more can we spend before returns collapse? Which ads actually caused sales, and which just…
Read on SEO-Serps Blog →Inconsistent capitalisation is one of the most common reasons SEO data refuses to line up. Keyword exports, Search Console queries, CMS tags and spreadsheets all capitalise differently, so the same…
Read on SEO-Serps Blog →Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Read on Near Media →Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
Read on Search Engine Land →Website marketing in 2026 no longer works the way it used to. Traditionally, it meant promoting your site to attract visitors and turn them into customers. Your website is still central. But much of…
Read on Backlinko →Getting traffic is only half the job. Conversion rate optimisation (CRO) is the discipline of turning more of the visitors you already have into customers, leads or subscribers — and it is often the…
Read on SEO-Serps Blog →The old idea of "SEO writing" — repeat the keyword, hit a word count, add a few links — produces pages nobody wants to read and search engines have learned to ignore. Content that ranks today is…
Read on SEO-Serps Blog →DevTools MCP server updates, Ad script tracking in the Ads section in Application, and Full soft navigation support in Performance.
Read on Chrome Developers →In preparation for the upcoming major integration between Google Tag and Google Tag Manager, Google has rolled out some user interface changes to your GTM containers. The changes simplify the UI…
Read on Simo Ahava →Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working…
Read on Marie Haynes →Today’s web is not always an amiable place. Sites greet you with a popover that demands assent to their cookie policy, and leave you with Taboola ads promising “One Weird Trick!” to cure your…
Read on A List Apart →Need more leads? Who doesn’t, right? Check out these proven strategies that can help you reach more potential customers.
Read on Unbounce →Looking for ways to get more leads? Here are some straightforward strategies for your marketing agency.
Read on Unbounce →Google’s Consent Mode is a way to control how tags react to the user’s consent for different tracking purposes. It is specifically designed to work with Google’s tags, but especially through Google…
Read on Simo Ahava →