Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Another week, more volatility within the Google Search results. Google is also swapping out direct links to go-to URL redirect links in its search results to protect...
Over the past few days, the IRS website (and other government sites) has tanked within Google's search results. My gut feeling is that the federal government implemented some bot-blocking that was…
The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to…
This regularly updated list of the top 100 domains in US search includes analysis and highlights. The list is created using the SISTRIX Domain Visibility Index values, an indicator of footprint and…
TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks facts, differentiators, brand claims,…
For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that…
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews,…
Search engine patents occasionally circulate widely in SEO discussions, often accompanied by bold claims about newly "discovered" ranking factors. Understanding what patents actually represent —…
Not every page on a site needs to be — or should be — indexed and competing for search visibility. Understanding when strategic noindexing genuinely helps versus when it's unnecessary or…
Not every SEO improvement requires a months-long content strategy. Some fixes take an hour or less and produce a measurable lift. Here are ten you can realistically knock out today.
Meta descriptions don't directly influence rankings, but they're one of the most direct levers you have over click-through rate — and click-through rate, in turn, meaningfully affects how much…
If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision,…
Microsoft Bing Webmaster Tools introduces four expanded AI performance capabilites in preview: Intents, Topics, Citation Share, and Compare, enhancing publishers' understanding of AI-generated…
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build…
Everyone in SEO knows Google Core Updates: overnight, the visibility of domains shifts. Our data now shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted…
Marks and Spencer, UK fashion and food chain, are beating their business partner Ocado at creating search visibility for the same food products. M&S aren’t selling those products but it feels like…
In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to…
Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the…
A source cited in an AI response today may well have disappeared by next week. Our analysis of 82,619 prompts over 17 weeks shows that Google replaces 56% of sources in AI-generated responses every…
Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how…
AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content…
Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the…
At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights…
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
